Screenshot of Michelle Obama during her latest podcast appearance.
Former First Lady Michelle Obama has urged people to be “mindful” when buying from white-owned clothing brands.
During a recent interview clip circulating on social media, Obama says she actively tries to buy clothes from people of “color” in order to “make it a point.”
“If I hear of someone whose fashion that I like, and I know that they’re a person of color, I try to make it a point, but the clothes have to be available.”
“You know, I think we can all do some work to think about that balance in our wardrobes, you know.”
“What does our closet look like and who’s in it? Who are we supporting in it? You know, and I think if you have the money to buy Chanel, then you have the money to buy everybody.”
“And so let us be mindful, I think would be my advice.”
Michelle Obama says she is mindful to try to avoid white-owned brands and others also should be pic.twitter.com/5MqY5gaxUv
— End Wokeness (@EndWokeness) January 19, 2026
The suggestion is just one of numerous racially charged comments by Michelle Obama over recent years.
Last year, she claimed that Americans did not show her and her family “grace” because of their skin color, despite the fact her husband was elected in a landslide.
“You can’t afford to get anything wrong because you didn’t get the—at least until the country came to know us,” she said in an interview with NBC last October.
“We didn’t get the grace that I think some other families have gotten.”
Michelle Obama complains: “We didn’t get the grace that I think some other (first) families have gotten.” pic.twitter.com/wgLY3TZqFD
— Western Lensman (@WesternLensman) October 31, 2025
Despite being repeatedly touted as a future presidential candidate, Obama recently put an end to that speculation on the grounds that Americans simply aren’t ready for a woman to lead the country.
“As we saw in this past election, sadly, we ain’t ready,” she said during an appearance at Brooklyn Academy of Music.
“That’s why I’m like, don’t even look at me about running, because you all are lying. You’re not ready for a woman. You are not.”
“You know, we’ve got a lot of growing up to do,” she continued. “And there’s still, sadly, a lot of men who do not feel like they can be led by a woman, and we saw it.”
Michelle Obama Rules Out Future Presidential Run Because of Sexism — Says Americans Have a ‘Lot of Growing Up To Do’ (VIDEO)
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