The Washington Post appears to be facing an existential crisis.
The troubled left-wing newspaper, which is owned by former Amazon CEO Jeff Bezos, has reportedly seen its traffic crater by nearly 90 percent since 2021.
It has also seen a considerable decline in revenue despite Bezos making clear that he will not subsidize its losses.
Semafor reports:
Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021.
That month, the Post briefly reached a high of around 22.5 million daily active users following the attack.
But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.
Last year, Washington City Paper noted that the Post had stopped publicly disclosing its traffic numbers in press releases, after a 60% decline in monthly traffic.
On Friday, The Wall Street Journal reported that the Post’s revenue fell from $190 million in 2023 to $174 million last year.
Having once positioned itself at the heart of the anti-Trump resistance, the iconic Washington newspaper most famous for breaking the Watergate Scandal is currently embroiled by internal turmoil as its activist employees lash out at Bezos’s own political pivot.
A former Trump critic, Bezos has recently taken a much more sympathetic tone towards Donald Trump and sent him enthusiastic congratulations following his landslide election victory in November.
Following his victory, Bezos also traveled to Mar-a-Lago to meet with the president-elect and has even donated $1 million to his inauguration fund.
Big congratulations to our 45th and now 47th President on an extraordinary political comeback and decisive victory. No nation has bigger opportunities. Wishing @realDonaldTrump all success in leading and uniting the America we all love.
— Jeff Bezos (@JeffBezos) November 6, 2024
However, Bezos’s most notable decision was to block the paper’s editorial board from formally endorsing Kamala Harris, leading to an exodus of both employees and angry subscribers.
REPORT: Far-Left Washington Post Staffers Furious as Jeff Bezos Allegedly Blocks Kamala Endorsement, Fearing Trump’s Inevitable White House Comeback
On Monday, the website’s “conservative” blogger Jennifer Rubin became the latest prominent employee to depart the company.
In her resignation later, she accused “Bezos and his cronies” of “accommodat[ing] and enabl[ing] the most acute threat to American democracy—Donald Trump—at a time when a vibrant free press is more essential than ever to our democracy’s survival and capacity to thrive.”
“Corporate and billionaire owners of major media outlets have betrayed their audiences’ loyalty and sabotaged journalism’s sacred mission — defending, protecting, and advancing democracy,” she wrote.
”The Washington Post’s billionaire owner and enlisted management are among the offenders.”
“They have undercut the values central to The Post’s mission and that of all journalism: integrity, courage, and independence,” she continued.
”I cannot justify remaining at The Post.”
Jen Rubin’s resignation announcement from The Washington Post: “Jeff Bezos and his cronies accommodate and enable the most acute threat to American democracy—Donald Trump…” pic.twitter.com/tFdWdQd4Im
— Ben Mullin (@BenMullin) January 13, 2025
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